Doing something significant isn't easy. It's not what everyone else is doing, but it is what you should be doing if you want people to remember your story, article or video at the end of a long day. This post looks at why significance matters.Read More
Welcome to my blog!
Inbound marketing, social media and digital marketing ... plus, occasional ranting and dabbling in irrelevant subjects.
Language is our primary tool for engaging with customers. The relationship language plays with social media and content marketing can't be overlooked, yet it seems to receive less coverage than I'd like. For this reason, I've decided to shed some light on it's importance, and the basics behind using different language styles to effectively engage with audience segments.Read More
Authority is becoming increasingly important in our interconnected and social world. Consumers make decisions based on they and their friends trust. As a brand, it’s important to take steps to ensure that you’re carefully crafted brand image is appearing consistent in every facet of your strategy.Read More
It seems that every industry is saturated.
Scrap that - “saturated” is an understatement.
Every industry is now completely crammed with products and services, making the business world extremely competitive. We’re no longer talking about whether you're working in a “competitive industry”, because the assumption is that every industry is competitive.
So if you’re selling an idea that fits into any existing industry, you’ve got to be really smart about the way you do it. To succeed, you need to start thinking outside the box ... but be willing to fail.
The most dangerous strategy is playing it safe. That’s what everyone else is doing, and it’s not going to inspire the excitement that is needed to get your idea moving. The key to penetrating existing markets is to use a new angle that will get people talking.
Be ambitious and creative and most of all, daring.
Have you stopped to consider why your Twitter followers are actually following you? I see a lot of individuals and brands with thousands of followers, but does that mean they have a greater social authority and influence?Read More